Sunday, April 10, 2011

Charles Worthington Launch, Celsius @ Fahrenheit88

Last Tuesday (5 April 2011), I had the opportunity to attend the Charles Worthington product launch at Celsius @ Fahrenheit88. It was organized by Watsons and I managed to snag an invite via a contest they announced on their Facebook page.

First, who exactly is Charles Worthington?
Charles Worthington is an award-winning hairdresser from London who has developed and produced a range of high quality hair care products. He has won many international awards as a celebrity hairdresser, and is one of the most in-demand stylists around, constantly on call for red carpet events, from hair partner of the BAFTAs to Cannes, the Golden Globes and the Oscars. He and his team are among the UK's top professional hairdressers.

Okay, so that was my (correct) answer for the contest. LOL

I arrived there around 3 p.m. and by 3.30 p.m. it was already full of organizers, media, and guests. Pretty exciting yet nerve-wrecking, as it was my first time attending such an event and I didn't know anybody there.

The products on display.
The main area.
More and more people.
Once everybody of consequence had arrived by 4 p.m., the launch officially started. The only VIP I could identify was Xandria Ooi, and I also heard the MC refer to a handsome guy named Jym whom I assume is Jym庄靖毅

The VIPs.
So after introducing the VIPs, they had a demonstration by a hairstylist on how to use the products. There was also a speech + interview with the CW representative (the tall blonde lady) about their products, which I sorta tuned out because I was getting bored more interested in the finger food.

Bar where the drinks come from.
Rice rolls served in a spoon.
Satay in a glass.

I left the event around 5p.m. as it was starting to rain quite heavily. The other fellow winners and I got our goodie bags from the Watsons representative, who thanked us for coming to the event. :) They also got one of the photogs to snap some photos of us with the CW products and our goodie bags. Publicity, it's everywhere!

Who doesn't like goodie bags?
You can touch them, open them, sniff them...
...and of course, take photos of them (but can't smuggle them out).

It was definitely an interesting and memorable experience for me. Being a media student, I feel that it's an even more meaningful experience as I get to see and feel how an event like this works.

Bonus: I get to use the products before they're sold in stores! Wheeeee~

So these are the contents of my goodie bag:

  • Two Watsons facial masks
  • A bottle of CW Frizz Free Salon Finish Ultimate Serum (30ml)
  • A set of CW Frizz Free Salon Results Shampoo and Conditioner (250ml).

I just used the shampoo and conditioner yesterday, so I can't say for sure how effective it is yet. I probably have to go through a couple more washes to gauge the "salon results".

1 comments:

Anonymous said...

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